Meadowlane Beauty
Scaled a D2C skincare brand from ₹12L to ₹1.2Cr/month.
Rebuilt Meta media buying, launched Google PMax with first-party signals, and added an SEO engine that owned 38 category terms.
- MoM growth
- 10x
- ROAS
- 6.1x
SEO · Paid · Content
Growth marketing that compounds.
We turn ad budget into pipeline, pipeline into customers, and customers into advocates. Seventeen brands, ₹140 crore of managed media, one measurement discipline.
Trusted by teams that ship brochure sites in hours, not weeks.
Working with ambitious brands
Numbers we've moved
Growth you can measure.
- ₹140Cr
- Managed ad spend
- 5.2x
- Average ROAS
- 17
- Brands scaled past ₹1 cr/mo
What we do
Three services. One system.
They multiply, not compete. Most clients engage us on at least two.
Paid media
Google, Meta, LinkedIn, YouTube. Incrementality testing baked in, not an afterthought.
SEO & content
Keyword strategy, programmatic SEO, and human-written content that actually ranks and converts.
Marketing ops
GA4 server-side tagging, attribution, dashboards you'll use, and MMM for the senior team.
Recent work
Case studies.
Ostara
Dropped CAC by 47% for a B2B SaaS while doubling MQLs.
Moved spend from branded to bottom-funnel intent, launched LinkedIn ABM, and built the dashboards their CFO actually looks at.
- CAC drop
- -47%
- MQLs
- 2.1x
How we work
Ninety days, then it compounds.
- 01
Audit
Two-week audit across media, analytics, and website. You keep the report.
- 02
Plan
Quarterly plan with forecasted spend, CAC, and target metric tree.
- 03
Launch
We take over or run alongside. Weekly cadence, monthly QBRs.
- 04
Scale
Unlock tests, creative refresh, new channels. Review quarterly.
Senior talent, no layers
The people on your account.
Diya Raman
Head of Paid Media
Kabir Sehgal
SEO & Content Lead
Nikita Shah
Analytics & Ops
Arjun Patel
Principal, Growth
Loved by operators
Operators, not marketers in suits.
“Northside took our paid media off my plate and I got thirty hours a week back. ROAS up, CAC down, and the monthly report is the only marketing report our board actually reads.”
PR
Priya Rao
CMO, Meadowlane Beauty
“We switched from a big agency and our cost per MQL halved in the first quarter. The difference is senior people actually doing the work.”
JO
James Ogunleye
VP Marketing, Ostara
“They told us NOT to launch a channel we wanted to launch — and saved us three months of spend. That moment was when I knew we'd stay.”
DP
Daniel Park
Founder, Kinds
FAQ
Common questions.
Both — but we're most valuable to brands between ₹1–25 cr annual revenue, or SaaS between $2–40M ARR.
Three-month minimum because we spend the first six weeks building the system. No long contracts after.
Retainers start at ₹3L/month for a single service. Full-stack (paid + SEO + ops) starts at ₹6L/month.
Yes — we have an in-house video & static team. You can also bring your own and we'll just run the media.
Want a free growth audit?
We'll review your ads, tracking, and funnel — and send a 20-page report even if we don't work together.
Let's talk
Get a proposal.
Share a few details and we'll come back with an audit-scoped proposal within 48 hours.
- Phone
- +91 80 4022 8822
- Address
- 4th Floor, 12 IndiranagarBengaluru, KA, 560038India